Lendio | Embedded Marketplace™

Embed an AI-driven marketplace for small business loans with a single line of code.

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Unlock new revenue with Embedded Marketplace.

Your small business customers need capital. Help them access it right within your platform while driving engagement and LTV.

Webpage form from Axion asking to enter business name with a text input and a black Continue button on a light blue background.

Digital application

Seamlessly embedded within your site, skinned with your brand's look and feel.

Sway logo with buttons labeled Term Loans and Lines of Credit inside a bordered rectangle, and a plus icon in a dotted rectangle behind it.

Configurable marketplace

Customize which lenders and product offerings appear on your platform.

User interface showing a $25,500 SBA loan offer with a button labeled 'Accept offer' and a smiling man with glasses in the adjacent photo.

AI-driven matching

Our sophisticated AI-driven algorithm matches customers to the right financing options.

Man with glasses and curly hair sits at a laptop next to a loan pre-qualification card displaying $45,000 and a 'Get started' button from Axion.

Pre-qualify customers

Generate interest among your customer base as a top-of-funnel strategy.

Smiling woman with curly brown hair, freckles, round glasses, and a navy blue polka dot blouse.

Enterprise support

Our team helps cover all your bases to drive innovation and strategy at any scale.

Book a demo to learn more.

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Why choose Lendio?

Our technology seamlessly embeds the largest small business loan marketplace directly within your ecosystem.

75+ lenders

providing coverage for businesses of all sizes and stages

5 seconds

to offer presentation after application completed

$16 billion

in small business funding over the last decade

A streamlined customer journey.

Frictionless application

The loan application is seamlessly embedded within your site, skinned to your brand’s look and feel. Any customer data you have is pre-populated, reducing friction and increasing conversion.

Personalized financing options

Financing options are customizable, giving your small business customers the ability to select a loan offer and adjust the funding amount, terms, and options to meet the specific needs of their business.

Nurture communications

Lendio provides out of the box customer nurture communications, ensuring that your customers have the support they need as they explore business financing. To be deployed through our CRM or your own.

Intelligent customer support

Self-service support and content is paired with on demand high-touch engagement from Lendio’s highly trained, in house customer support team to address any questions your customers may have.

Axion business information form showing owner Quinn Hale, business name The Food Truck Fleet, email, business type LLC, and average monthly revenue $164,455.
Axion app interface showing three loan options: $50,000 term loan labeled recommended, $20,000 working capital, and $10,000 line of credit, each with details and accept buttons.
Mobile screen displaying an email inbox with one new message from Axion saying 'Funding is closer than you think' and a button labeled 'Finish Applying.'
Chat interface with user Isabelle V. online, showing blue and gray message bubbles.

Lendio’s approach to Embedded Marketplace.

  • An extensive network of top lenders
  • A broad set of small business loan products
  • AI-driven loan matching algorithm
  • Digital-first self-service application
  • Expert help when it’s needed

An elegant integration.

  • Simple to embed.

    Our Embedded Marketplace solution can be implemented on your site in a matter of days or weeks. Seriously.

  • Easy to configure.

    From look and feel to selecting which lenders, products, and rates you’d like to include, configuration is in your hands.

  • End-to-end experience.

    We don’t just embed an application. Communications, customer service, and support content are part of the package.

  • Powerful performance data.

    Your customers, your data. We empower you with the insights you need to drive performance within your embedded solution.

Mobile phone screen showing Axion app interface to apply for a small business loan in less than 15 minutes with loan amount selection dropdown and check eligibility button.

Enterprise support you can count on.

Smiling woman with curly brown hair and round glasses wearing a dark blue polka dot shirt.

Implementation and support team

  • Dedicated account managers

  • Product support

  • Marketing resources

Graph with a purple shaded line showing performance increase to 2.15K and an upward arrow indicating 29% growth.

Detailed performance data

Visit our partner portal to get critical insights, analytics, and data about the performance of your Embedded Marketplace program.

Let's meet up!

Come say hi at fall events
Oct
28 - 29
B2B Finance Expo
Las Vegas, NV
Oct
26 - 29
Money 20/20
Las Vegas, NV

FAQs

How does Embedded Marketplace help you serve your small business customers?

SMBs need funding and are often underserved by traditional financing institutions. Recent studies show that loan approval rates for small businesses applying to large banks are only 13.8%. SMBs often don’t know where to find funding and are overwhelmed by researching solutions.

Offering Lendio’s Embedded Marketplace within your platform allows you to solve a critical need for your customers while unlocking a new revenue stream and increasing customer lifetime value.

What kind of companies can implement Lendio’s Embedded Marketplace solution?

Embedded Marketplace has flexible implementation options to support any company with an authenticated experience that is accessed by small business owners. Great candidates typically have a large customer population of small business owners who engage regularly with their authenticated experience. Verticals we see high engagement from that service small business include:

  • Healthcare Providers
  • FinTechs/Alt Lenders
  • Construction Technology
  • Transportation Technology
  • Retail platforms, including e-commerce
How long does Lendio’s Embedded Marketplace software take to implement?

Implementation can occur within 4-6 weeks, depending on requirements and approval timelines.

How is the Embedded Marketplace software deployed?

Our Embedded Marketplace software can be deployed on your platform with a single line of Javascript. User data is passed to Lendio through a secure token and offer data is delivered to your platform via API. Lendio assigns a deployment team comprised of product and engineering resources to partner with your team to bring the Embedded Marketplace solution to market. 

How long does the loan application take?

Lendio’s embedded application takes less than 15 minutes to complete on average. The application is completely digital and self-service. Our team of experts is available to support your customers as needed through the application process.

What types of loans are available through the Embedded Marketplace experience?

Currently, term loans, SBA loans, lines of credit, and revenue-based financing are available through the Embedded experience. Product offerings will continue to increase as more lenders and funders join the Embedded platform.

Is the embedded application customizable?

The user interface is configurable, meaning partners can easily change the fonts, colors, and graphic elements of the embedded experience to align with their brand.

What kind of support does Lendio provide?

Embedded Marketplace partners receive dedicated account managers who are supported by engineering, product, and marketing resources to ensure a seamless implementation.

Ongoing support includes both informal ad-hoc consultation as well as formal quarterly reviews of product performance and recommendations for optimization.